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Longtime employees assume ownership of Robinson Heating & Cooling

New location, logo signal a new chapter in the company’s history

Robinson Heating & Cooling, LLC, a leader in custom heating, ventilation and air conditioning services in Northeast Wisconsin for nearly half a century, has transitioned to new ownership separate from its former parent company, Robinson Inc. Partners Mike Taicher and Eric Selissen’s combined 50 plus years of experience will help maintain the exceptional level of customer service that is a company hallmark.

The ownership transfer means the same experienced team of highly trained technicians, installers, project manager and estimators will continue to deliver excellence in HVAC products and customer satisfaction.

“We are retaining the Robinson Heating & Cooling name because it is an established brand that our customers know and trust,” Taicher says. “Contractors and consumers alike value consistency, and we want to assure all of our commercial and residential customers that our commitment to quality will not change.”

Location change helps Robinson Heating & Cooling start anew

Robinson Heating & Cooling has moved its administrative offices, retail operations and service center to a new location at 1649 Sand Acres Drive in De Pere. Customers can purchase filters and other accessories, along with pay invoices at this new location.

Robinson Inc. leadership made the decision to separate Robinson Heating & Cooling from the parent company in order to allow this specialty service to stand out, grow, and continue to be successful. The new logo illustrates the company’s fresh start.

“As the Robinson family of businesses continues to expand, it became evident Robinson Heating & Cooling would benefit from developing its own identity,” Selissen explains. “Our customers will not notice any change in our level of service or quality of products. We are proud to carry on the Robinson name in this next chapter of our company’s proud history.”

Robinson Heating & Cooling LLC; More than 45 years of HVAC experience

Robinson Heating & Cooling has been serving Northeast Wisconsin since 1975. As the region’s trusted source for residential, commercial and industrial HVAC services, Robinson Heating & Cooling repairs most makes and models of heating and cooling equipment in addition to installing new equipment from leading brands. Our retail store and offices are located at 1649 Sand Acres Drive in De Pere, Wisconsin.

Visit or call (920) 490-3394 for a consultation or to schedule an appointment.

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